Social Networks' Sway May Be Underestimated

By Rob Stein

Washington Post Staff Writer

Monday, May 26, 2008; Page A06

Facebook, MySpace and other Web sites have unleashed a potent new phenomenon of social networking in cyberspace. But at the same time, a growing body of evidence is suggesting that traditional social networks play a surprisingly powerful and underrecognized role in influencing how people behave.

http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?referrer=emailarticlepg